Serengeti Safari Experts—Privacy Policy
Effective date: 07th November 2025
Privacy Policy: Serengeti Safari Experts protects your personal data and its use, sharing, and retention. Learn your privacy policy rights and how to contact us
Serengeti Safari Experts (“we,” “us,” “our”) is committed to protecting your privacy and handling your personal information transparently and securely. This Privacy Policy explains what information we collect, why we collect it, how we use and share it, how long we keep it, the rights available to you under applicable laws, and how to contact us. This privacy policy applies to guests, website visitors, newsletter subscribers, customers who book trips with us, and other individuals whose data we process. For guidance on what a robust small-business travel privacy policy should include, see industry resources.
1. Scope & Applicability
This policy covers personal data collected through our websites, mobile apps, booking forms, email, phone, third-party booking engines, and in-person interactions. If you are located in the European Union/EEA, the UK, California, or other jurisdictions with specific privacy laws, you may have additional rights described below.
2. Information We Collect
We collect personal information necessary to deliver travel services, process bookings, communicate with you, and comply with legal obligations. Categories include:
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Identity & contact data: name, date of birth, postal address, email, phone number, emergency contact.
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Booking & travel data: trip dates, passport/ID details (when required for bookings/visas), accommodation choices, and travel preferences.
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Payment & billing data: payment card information (processed via secure payment providers), billing address, and invoicing data.
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Communications & marketing data: newsletter subscriptions, contact history, and marketing preferences.
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Technical data: IP address, device and browser type, cookies and similar technologies, log files, and analytics data.
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Special categories (if necessary): limited health information (e.g., mobility requirements, dietary needs, medical conditions) only when you volunteer it or it’s necessary for safe travel arrangements.
3. How We Collect Personal Data
We collect data you provide directly (e.g., when you request a quote, make a booking, or subscribe to communications), information gathered automatically when you use our websites (cookies and analytics), and information from third parties (e.g., payment processors, travel partners, publicly available sources, and identity verification providers).
4. Purposes & Legal Bases for Processing
We process personal data for these primary purposes:
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To confirm, manage, and deliver bookings and travel services (performance of contract).
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To process payments and prevent fraud (contractual and legitimate interests).
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To communicate operational information related to your travel (contractual).
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To send marketing communications where you have opted in or where permitted by law (consent or legitimate interests).
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To comply with legal obligations (e.g., immigration, health and safety, accounting) (legal obligation).
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To maintain and improve our website, detect and prevent security incidents, and for analytics (legitimate interests).
If you are in the EU/EEA, we rely on the legal bases set out in applicable data protection laws (consent, performance of a contract, legal obligation, legitimate interests). See the GDPR information requirements for more details.
5. Sharing & Disclosure
We may share personal data with:
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Service providers who assist with bookings, payments, accommodation, transport, guides, and related fulfillment.
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Trusted third-party processors (payment processors, CRM providers, and analytics vendors).
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Legal, regulatory, or law enforcement authorities, when required by law or to protect rights and safety.
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Successors in interest if our business is sold or reorganized.
We require third-party processors to implement appropriate technical and organizational measures and to process data only under our instructions.
6. International Transfers
We operate globally and may transfer your personal data to countries outside your home jurisdiction for booking fulfillment and service delivery. Where transfers occur, we put in place appropriate safeguards (e.g., EU Standard Contractual Clauses, equivalent protections) to ensure a comparable level of protection.
7. Data Retention
We retain personal data only as long as necessary to fulfill the purposes described (including legal, tax, and accounting obligations). Retention periods vary by data type and purpose; for example, transactional records are generally retained for 5 years for tax and accounting, while marketing preferences are retained until you withdraw consent.
8. Data Security
We use commercially reasonable administrative, technical, and physical safeguards to protect personal information against unauthorized access, disclosure, alteration, and destruction. This includes encrypted connections for online payments and access controls. However, no transmission over the internet is completely secure; we cannot guarantee absolute security.
9. Your Rights
Depending on your location, you may have certain rights regarding your personal data:
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EU/EEA/UK residents: rights to access, correct, delete, restrict processing, data portability, object to processing, and withdraw consent where consent was given. Details that must be provided at collection are described under GDPR requirements.
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California residents (CCPA/CPRA): the right to know categories and specific pieces of personal information collected, the right to request deletion, the right to opt out of sale (if applicable), and the right to non-discrimination for exercising rights. Businesses must provide a privacy notice and notices at collection describing these rights.
To exercise rights, contact us at the details in Section 15. We will verify requests and respond within the timeframes required by applicable law.
10. Cookies & Tracking Technologies
We use cookies and similar technologies to operate our website, improve user experience, analyze usage, and deliver marketing. We distinguish between:
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Strictly necessary cookies (required for site functionality).
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Performance and analytics cookies help us understand site use).
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Advertising and targeting cookies (used to deliver relevant marketing).
For users in jurisdictions covered by cookie laws (e.g., EU), we obtain consent before setting non-essential cookies and provide a cookie management tool to change preferences. For guidance on cookie consent requirements and best practices, see regulatory guidance.
11. Children’s Privacy
Our services are not directed to children under 16 (or the minimum age in jurisdictions where higher). We do not knowingly collect personal information from minors without verifiable parental consent. If we learn we have collected a child’s information without consent, we will delete it promptly.
12. Third-Party Links
Our websites may contain links to third-party websites and services (partners, payment providers, social media). We are not responsible for the privacy practices of those sites. We encourage you to read their privacy policies before providing personal data.
13. Changes to This Policy
We may update this Privacy Policy to reflect changes in our practices, legal requirements, or business operations. When material changes occur, we will post a prominent notice and update the “Effective date” above.
14. Complaints & Supervisory Authorities
If you are an EU/EEA/UK resident and believe we have not handled your data in accordance with applicable law, you may lodge a complaint with your local data protection authority. California residents may contact the California Attorney General for more information on the enforcement of privacy laws.
15. How to Contact Us
For questions or requests regarding your personal information or to exercise your rights, contact us:
Serengeti Safari Experts
Email: contact@serengetisafariexperts.com
Address: P.O. Box 406, Arusha, Tanzania
Phone: +255 796 239 059
Please include enough information to help us locate your records and verify your identity.
16. Practical Steps You Can Take
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To opt out of marketing emails, use the unsubscribe link in any marketing message.
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To manage cookies, use our cookie settings tool on the website.
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For booking-specific privacy questions (passport details, visas), contact your booking agent.
